Emergency Appeals Alliance

Swiss Solidarity is part of a global collection of humanitarian coalitions which is currently called the Emergency Appeals Alliance (EAA). The EAA was founded 2008 and is comprised of organisations similar to Swiss Solidarity in various countries; a collection of national aid agencies that come together to respond to emergencies overseas. The EAA is the first global humanitarian aid initiative of its kind.

While models vary in different countries, certain characteristics remain central to the success of joint humanitarian appeals. These are: 

  • Participation of experienced global humanitarian agencies
  • Media Partnerships which support the appeals by informing the public and decreasing fundraising costs by providing free ad space
  • Private sector partnerships – these may take many forms but generally allow the private sector to pre-establish their engagement in disaster relief in line with their resources for rapid deployment and support of relief efforts

The purpose of the EAA will be to share learning and experience from running national appeals, and to build membership of each EAA members organisation within the overall aim of increasing the impact of humanitarian aid globally and gaining better leverage in negotiations with global media supporting humanitarian appeals.

A memorandum of understanding, which describes the aims of the EAA and the commitment of the members, was signed in November 2013.

Current members of the Emergency Appeals Alliance:

Swiss Solidarity is a foundation, started as an initiative of the Swiss public media SRG SSR | Partnership & collaboration

  • Keystone
  • Swisscom
  • SRG SSR alt




One picture often says more than a thousand words. Thanks to the partnership with the internationally operating Swiss picture agency Keystone, Swiss Solidarity has free and rapid access to recent pictures at any time. 

The Keystone picture agency takes a Swiss view of our country and the world. A team of 20 full-time photographers throughout Switzerland as well as international partner agencies ensure that no current event is missed. As the largest picture agency in Switzerland, Keystone has an almost unending store of material on Swiss social history (around 11 million archive images).




A national fundraising day is unthinkable without the means of Swisscom: In six regional fundraising centers, provided by Swisscom as well, between 120 and 150 phone lines are in use. This meant that, at the Tsunami’s fundraising day, over 70’000 calls were managed. On fundraising days, this service is free of charge.

The internet as a means of communication is vital for Swiss Solidarity, too. Therefore, Swisscom supports Swiss Solidarity’s web presence year after year with a considerable contribution. Swisscom (formerly PTT) has been an abiding partner for Swiss Solidarity for over sixty years.



Swiss Solidarity originated in 1946 from a radio show in western Switzerland – the first fundraising campaign was for the benefit of the orphans of World War II. The idea became more and more successful, and in 1983, Swiss Solidarity was granted the status of a foundation initiated by the Swiss Broadcasting Corporation SRG. Today, Swiss Solidarity is a foundation that raises funds for humanitarian relief projects and works with the SRG SSR.

On national solidarity and fundraising days, Swiss Solidarity demonstrates just what is meant by «idée suisse»: The solidarity and support of Switzerland’s entire population. This is only possible because the SRG SSR idée suisse supports Swiss Solidarity with its free broadcastings. Swiss Solidarity itself is – with a few exceptions – not a relief organization, but rather a solidarity network, cooperating with 25 relief organizations.

Additionally, the company’s entities SRF, RTS, RTR, RSI are all represented in the foundation board.