Coeur à Coeur 2016

Cœur à Cœur 2016: RTS and Swiss Solidarity join forces to fight poverty in Switzerland

  • 03.11.2016
  • Coeur à Coeur

For the very first time, RTS is organising a major fundraiser, Cœur à Cœur, to fight poverty in Switzerland, in collaboration with Swiss Solidarity. The public is invited to catch the event in person from 17 to 23 December 2016 in Lausanne’s Place Centrale. Donations collected will go directly to people living in poverty and to projects that help marginalised youth and unaccompanied minors living in Switzerland.

Three media personalities, sealed in a glass studio for six days and nights in Lausanne’s Place Centrale: Cœur à Cœur will be broadcast from 17 to 23 December 2016 on all stations of the RTS network in partnership with Swiss Solidarity. The event will be broadcast live on Option Musique, which will carry 147 hours of uninterrupted programming, as well as on La Première, Espace 2, Couleur 3, RTS Un and RTS Deux, digital platforms and social networks. Come out and experience it in person, day or night! Buy a song to create a group playlist, organise a challenge or simply donate to the cause.

A million people living in poverty
In Switzerland, 530,000 people live below the poverty line. Of those, 123,000 have paid employment. Others require social assistance or receive supplementary benefits. The risk of sliding into poverty threatens a million people. In most cases, they are single parents and people lacking post-compulsory education or training. Furthermore, 250,000 children in Switzerland currently live under the poverty line.

Social action
To date, Swiss Solidarity has helped over 100,000 people living in poverty in Switzerland thanks to the organisation’s assistance fund for people in distress. “The fund lends a helping hand to those who find themselves unable to pay an unexpected bill of up to 2,600 francs”, explains Fabienne Vermeulen, Relief Switzerland at Swiss Solidarity. The most common requests relate to medical costs and housing.

RTS’s Cœur à Cœur event will raise funds for Swiss residents for whom one-time assistance can keep them from getting caught up in a spiral of poverty. Requests can be submitted to Swiss Solidarity via social service agencies or any other structure handling their case.

Marginalised youth
Young people are particularly at risk of falling into poverty, which is why Swiss Solidarity will use a portion of the money raised to fund projects aimed at young people who have dropped out of school or their training program and would be unable to find their way again without assistance from a suitable programme. These socioprofessional integration projects should enable them to find their own place in society and build a future. Swiss Solidarity began supporting youth in 2015 with the SRF’s year-end “Every Penny Counts” (Jeder Rappen zählt) campaign, which focuses on the same needs as Cœur à Cœur. Today, 18 projects which give youth a good chance to integrate into society are being funded.

These struggling young people also include migrants. The funds will also go toward a few projects aimed specifically at unaccompanied minors in Switzerland, who currently number 2,736.

Details
Cœur à Cœur
17 to 23 December 2016
Live on Option Musique and in Lausanne’s Place Centrale
For more information: Cœur à Cœur

To donate

  • Online at donation.swiss-solidarity.org
  • By wire transfer to Swiss postal account 10-15000-6 (mention Cœur à Cœur)
  • By organising a challenge (register at www.rtscoeur.ch)
  • By dropping off a donation in cash or by cheque in Place Centrale, Lausanne
  • By telling everyone you know—family, friends, social networks: #CoeurRTS

    Swiss Solidarity is a foundation, started as an initiative of the Swiss public media SRG SSR | Partnership & collaboration

    • Keystone
    • Swisscom
    • SRG SSR alt

    Keystone

    Keystone

     

    One picture often says more than a thousand words. Thanks to the partnership with the internationally operating Swiss picture agency Keystone, Swiss Solidarity has free and rapid access to recent pictures at any time. 

    The Keystone picture agency takes a Swiss view of our country and the world. A team of 20 full-time photographers throughout Switzerland as well as international partner agencies ensure that no current event is missed. As the largest picture agency in Switzerland, Keystone has an almost unending store of material on Swiss social history (around 11 million archive images).

     

    Swisscom

    Swisscom

    A national fundraising day is unthinkable without the means of Swisscom: In six regional fundraising centers, provided by Swisscom as well, between 120 and 150 phone lines are in use. This meant that, at the Tsunami’s fundraising day, over 70’000 calls were managed. On fundraising days, this service is free of charge.

    The internet as a means of communication is vital for Swiss Solidarity, too. Therefore, Swisscom supports Swiss Solidarity’s web presence year after year with a considerable contribution. Swisscom (formerly PTT) has been an abiding partner for Swiss Solidarity for over sixty years.

    SRG SSR

    SRG SSR alt

    Swiss Solidarity originated in 1946 from a radio show in western Switzerland – the first fundraising campaign was for the benefit of the orphans of World War II. The idea became more and more successful, and in 1983, Swiss Solidarity was granted the status of a foundation initiated by the Swiss Broadcasting Corporation SRG. Today, Swiss Solidarity is a foundation that raises funds for humanitarian relief projects and works with the SRG SSR.

    On national solidarity and fundraising days, Swiss Solidarity demonstrates just what is meant by «idée suisse»: The solidarity and support of Switzerland’s entire population. This is only possible because the SRG SSR idée suisse supports Swiss Solidarity with its free broadcastings. Swiss Solidarity itself is – with a few exceptions – not a relief organization, but rather a solidarity network, cooperating with 25 relief organizations.

    Additionally, the company’s entities SRF, RTS, RTR, RSI are all represented in the foundation board.