National Day of Solidarity
In collaboration with the Swiss Broadcasting Corporation (SRG SSR), we held a National Day of Solidarity for the people of Ukraine on Wednesday, 9 March 2022. The event sought to channel the tremendous outpouring of solidarity that we are still witnessing in Switzerland toward the massive humanitarian crisis underway.
Thanks to the support of regional radio stations and other media, calls for donations spread like wildfire on traditional and online TV and radio stations. Many celebrities and volunteers jumped into action and took pledges over the phone from our call centres in Geneva, Zurich and Lugano. By the end of the day, we had raised CHF 51,547,615 in donations, matching the largest amount ever raised at one of our fundraisers. A huge thank-you for your extraordinary solidarity!